Updated: Dec 17, 2019
A cannabis-infused company called Besito which carries a limited line of flavors - mint, blackberry, and grapefruit as found on the Instagram page of modern images of young people vaping cannabis. Through a variety of models from gay couples to those of color, inclusivity is the foundation of the company. The progressive nature of Besito doesn’t end at just hiring diverse models.
Besito has also created A Record Shouldn’t Last a Lifetime with Equity First Alliance through a partnership advocating for the implementation of expungement. The Alliance is formed with formerly incarcerated individuals, advocates, families and those that have been impacted by the War on Drugs turning it into a movement.
The stories of people harmed by the unfair treatment by authorities will motivate people to sign their petition pushing for automatic expungement.
Caucasians and people of color use cannabis at the same rate, yet there is a huge difference in the number of arrests between the two groups. People of color are almost 4 times more likely to be arrested for cannabis use compared to Caucasians. Interestingly enough, people of color which make up about 30% of the U.S. population, make up 47% of the people arrested for drug violations. The data proves that the War of Drugs is targeting some groups specifically while others are profiting from starting cannabis businesses.
THC Living is working towards decriminalization and making efforts to add minorities to the legal cannabis industry. THC Living is made up of a multitude of minorities providing expertise in a variety of industries from eCommerce, software engineering, branding, and publishing. We believe it is the legal industry’s moral compass to use the profits from cannabis to help repair the repercussions that have been caused by the War on Drugs and to create an equitable economy moving forward. THC Living will be providing 2% of all its profits towards supporting expungement and decriminalization efforts for the same plant that provides us with profits, and for conscious capitalism through our consumers. At THC Living we are creating jobs for those that have been disproportionately affected by the War on Drugs through the basic liberties of affordable housing, employment in the cannabis industry and cannabis education.