Updated: Dec 17, 2019
Jay-Z opens its first Southern California New York-style deli-themed dispensary called Caliva in Bellflower, California just outside of Los Angeles. The name Caliva is named after the cannabis product line launched in January.
The old-fashioned New York deli theme concept comes from the 1950s with its cafe stools for patrons, mint green colors and glass window countertops displaying cannabis flowers. It has a neighborhood vibe throughout the concept from the colors outside to its simplicity and clean lines on the interior.
Patrons enter the well-lit store taking a ticket from a vintage number machine while taking a metal basket. They can then search through the drinks and chocolate bars in the refrigerator. The shelves around the dispensary are lined with goods from local greenhouses, farms and local companies.
Choices are left to the patrons on whether they would like to converse with a budtender or make their selections on an iPad. Caliva also sells L.A. styled graphic bags and apparel.
The deli-inspired dispensary has been in the making since 2019 and is expected to see Jay-Z’s ideas come to fruition in 2020.
Other stars that have gotten into the cannabis business include Snoop Dogg, Whoopi Goldberg, and John Legend.
The Deli also offers delivery up to 10 miles of its location. The overall theme is to make it feel like a food deli where you could get a dessert-like peach cobbler pie and apple pie which are infused with cannabis. Making a dispensary feel like it's part of the neighborhood is the ultimate achievement in owning a cannabis retail operation.